Bimma Williams is a pillar of the sneaker community. Over a decade of experience working on brands like Saucony, Nike and Adidas, has led Bimma to hone a keen eye for what works and what doesn’t work in the world of sneakers.
In 2024, Bimma launched Collab Lab is a platform to discuss sneaker collabs from the perspective of an industry insider with no holds barred opinions on what is and isn’t a hit.
The Collab Lab branding goal was to express Bimma’s persona through the lens of sneaker culture.
The word mark takes inspiration from BMW manuals and decal typography. Afterall, Bimma gets his nickname from the term “Bimmer”. Bimma sees himself as a curious engineer, looking to find the inner workings of each sneaker Collab.
The word mark was used on Bimma’s daily Instagram reels, branding for the COLLAB OF THE YEAR, Boosted social posts, and several speaking engagements.
Buy presenting himself as a thought leader with a considered brand and word mark Bimma was able to gain XX follower and XX Registrants with the launch of his CollabLab Series and The COLLAB OF THE YEAR webinar.