Rambl is an outdoor equipment rental service. The mission of the brand is to give people from all backgrounds easy access to the great outdoors.
My approach on the logo was to convey the joy of the journey. While one might initially see a road leading to mountains within the logo mark, it is also comprised of separate pieces which allude to all the gear one would need for an outdoor excursion. Some of this thinking can be seen in the preliminary sketches.
The color palette is inspired by the landscape of the Pacific Northwest, where Rambl’s founders reside.
Standard logo mark and alternate
Color palette inspired by the Pacific Northwest
Sketch work
Proposed desktop UI
Proposed Mobile UI
Branded merchandise
