TrovaTrip

Trova Trip is a platform that helps content creators travel the world with their communities.
In my role as Lead Brand Designer, I led the effort to establish Trova’s brand visual direction, guidelines, sales collateral, and social media content

Finding The Details
When I arrived at TrovaTrip the visual identity consisted of a logo, 3 colors, and a lack of consistency or vision. I added nuance to the color palette and evolved the visual direction by taking inspiration from patterns of both topography and textiles we see when we travel. The pattern is used as a backdrop, texture or in solid shape form for image framing and icons.

Custom Collages and Icons
The custom travel photo collages showcase the joy and diversity of Trova's customer base. Featured across the website, platform, and sales collateral, these collages help reinforce Trova's visual identity. Additionally the custom illustrated icons feature organic shaped frames from the visual identity

Brand Guidelines
After establishing the refreshed visual identity, I created brand guidelines to define rules on the use of visual assets, including typography standards and logo usage do's and don'ts. These guidelines ensure consistency across all platforms.

Homepage Refresh

I collaborated closely with product designers and developers to refresh Trova's homepage, focusing on building user trust and showcasing the diversity of trips and travelers. The updated color palette enhances navigation, while custom collage imagery and icons reinforce the brand's visual identity.

In addition to the updated home page, elements from the updated identity and established guidelines were used in creating landing pages.

Sales Collateral
I developed presentation templates, whitepapers, and one-pagers to help the sales team effectively communicate the benefits of partnering with TrovaTrip, while ensuring everything stayed on-brand.

Advertising and Social Media
In order to affectively spread the word about TrovaTrip, I established templates for paid advertising and social media posts that felt aligned with the content that the customer base engaged with.

Trova’s social media strategy was focused on building trust as a legitimate travel platform, celebrating travel, and encouraging engagement through webinars with experts. I created templates and sourced quality photos and videos to create posts from Trova’s extensive library of user-generated content.

Meet Trovie!
Trovie the travel bug is Trova’s mascot and represents the travel bug in all of us. Trovie helps support Trova Hosts and Travelers. Whether it’s setting an account or giving inspo for an upcoming trip, Trovie is always there to help.